An Introduction to Strategic Roadmapping

This half day workshop will give you an introduction to Strategic Roadmapping - a process that enables companies to explore opportunities, threats and trends in their market and to identify product, service, technology and supply chain issues for development.

Strategic Roadmapping is a powerful technique developed originally by Motorola in the 1970s, and is widely recognised as an innovative way to drive and support strategy development and deployment. It takes into account wider market forces, current products, services and resources, to help you develop a plan that is driven by future customer need and new technology.

This workshop will take you through the process of creating a ‘strategic landscape’ which describes how the company, markets and overall business environment will or may change, typically over a 10 year timescale.

You will then prioritise those opportunities or threats which are most pertinent, and create action plans to exploit or avoid them.

Why should you attend

- you want to develop a 'big picture' view of your business, and the wider industry.

- you're looking to explore new product and service opportunities.

- you're at a critical stage in the business and want to consider all the options

- you want to get the whole team together to look at all areas of the business, and agree priorities.

Since a number of different businesses will be present at this workshop, you will be asked to focus on a broad theme or global trend such as the impact of artificial intelligence, and to explore the potential impacts.

NB This workshop is being supported by the West Yorkshire Combined Authority through their Supply Chain programme. Therefore there may be some eligibility criteria. Once you've registered your interest we'll let you know if we can offer you a place. We hope you won't be too disappointed if we;re not able to

This project is funded by the UK Government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

Find us here

View in Google Maps